We at Kyvio love Google Analytics!

Google Analytics 4 (GA4), the most recent update of the Google Analytics platform, delivers a more sophisticated and all-encompassing perspective on user engagement across various platforms and devices. It features cross-device tracking, insights powered by machine learning, and improved abilities to track events.

In relation to our Customer Relationship Management (CRM) system, the new update enabling the tracking of GA4 events using the measurement-id and API secret implies that CRM users can now seamlessly integrate GA4 tracking with their CRM accounts. This enables them to monitor and scrutinize user interactions and engagement across multiple channels, including their website, mobile application, and various social media platforms.